Thursday, September 07, 2006

Jackson, MN to Madison, WI

We stopped a couple of times today; something we can easily afford with a goal of only 5.5 hours. Our first stop was the SPAM Museum. This was not in my plan, but with free admission and restrooms it was a great opportunity to stretch our legs and study top-notch PR in action.

Once inside the door, you are immediately directed to a movie that "just started, hurry." The film cleverly uses irony to increase your comfort level with SPAM. In one scene we met a college student who has only worn SPAM tee-shirts every day for the last 5 years. He has 20 of them in all varieties.

While I was able to find a small display of factory worker uniforms and tools, including some butchering knives, I didn't see any films or photos of the pig butchering process. These cute pink pigs just shrink down into cubed cans.

Chloe wanted to try some, so we bought a can of low-sodium on the way out. Ugghh...On the way to the museum, you drive by the flagship Hormel factory. The smell is strong enough to enter the car even with the windows closed. I admire the marketing job that the SPAM team is doing--what a challenge. Too bad they can't convince Hormel to change its logo. It reeks of bad institutional food.

The same storm that soaked us at Mt. Rushmore hit us last night too and then we had to drive through it. I think this is going to be a repeating pattern now that we're traveling east. No escaping the weather.

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